Valley Forge Tourism & Convention Board Appoints CMO Jennifer Galle To Board of Directors
Valley Forge Tourism & Convention Board Appoints Casino Exec To Board of Directors
KING OF PRUSSIA, Pa. —Jennifer Galle, chief marketing officer (CMO) for the Valley Forge Casino Resort, has been named to the 2016 board of directors for the Valley Forge Tourism & Convention Board (VFTCB), the official tourism marketing organization of Montgomery County, Pa.
“Jennifer will be a terrific edition to our board,” said VFTCB president and CEO Mike Bowman. “She brings a high level of professionalism and marketing savvy that, along with the rest of the board, will make 2016 a landmark year for Montgomery County Tourism,” added Bowman.
As CMO, Galle designs and executes strategies for the resort focusing on loyalty marketing, entertainment, hospitality and player development. Galle initiates and directs campaigns to provide innovative and unique experiences for visitors through dining, entertainment and strategic partnerships. Prior to coming her position at VFCR she had was vice president of marketing at Horseshoe Casino in Hammond, Indiana.
“With so many high profile events in the Philadelphia area, people are discovering that Montgomery County is a fantastic place to stay. That attention provides an incredible opportunity to create a strong synergy between the county’s history, shopping, entertainment, dining, the arts and outdoors,” said Jennifer Galle, chief marketing officer of Valley Forge Casino Resort. “I’m excited to contribute to making those connections and build the economic vitality of the region.”
About the Valley Forge Tourism & Convention Board
The Valley Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership based sales and marketing organization that actively promotes the Valley Forge area and Montgomery County, Pa., as a convention site and leisure visitor destination by encouraging patronage of its 300-plus member hotels, restaurants, attractions and services. The VFTCB recently went through a top to bottom rebranding of the organization. It launched a new “Let Freedom Reign” branding campaign in May 2014, which has quickly generated new excitement and interest in Montgomery County and its numerous tourism and convention destinations. The campaign included a traveling #MakeItMontco kiosk, which has already visited more than 20 locations, a multimedia advertising campaign, a robust media relations campaign, “whistle stop” tours through Montgomery County towns to educate residents and elected officials about the new campaign. The VFTCB’s award-winning website, valleyforge.org, serves visitors, meeting planners, tour operators and residents, as well as hosts The Pursuit, a nationally recognized twice-weekly blog.
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